Increased consumer interest in self-care and home sanctuaries post-pandemic.
The connection between scent and mood (aromatherapy principles becoming mainstream).
Popular wellness scents (e.g., Lavender for calm, Eucalyptus for clarity, Citrus for energy) and how people are incorporating them into routines (meditation, bath time, work-from-home focus).
Mention rise of brands specifically marketing wellness benefits. Could include quotes (real or hypothetical) from psychologists or wellness experts on the power of scent.